At Pure, we dare to make eyewear that’s dynamic, edgy, and boldly subtle. We believe in showing your truest, most expressive self, while keeping your comfort at the forefront of our designs.
Our eyewear is lightweight, easy to wear, and never sacrifices style. Our colors inspire and uplift, and our shapes range from classic to downright fearless.
However you choose to express yourself, Pure has the perfect look for you.
Frames start from $359
Our contact lens provider Alcon is experiencing delays fulfilling orders due to a cyber-security incident involving their freight partner, Toll Group. These delays are across their entire network of optical retailers in Australia. We apologise for an inconvenience caused and encourage you to contact your local EyeQ practice for any urgent requirements.